A piece of food so original it composed its own EP.
The vegetarian section is all copies. Copies of meat. Sausages, steaks and meatballs. Bärta is a piece of food made of fermented Swedish yellow peas, the first of its kind. And due to the microfungi added in the fermentation process, Bärta contains these electrical variations. Bärta is alive.
We decided to show that Bärta is a living original, by having it compose its own EP, and packaging design. Stealing attention from all the copies of the vegetarian section.
Campaign teaser
Copywriter: Ida Nordeng, Kalle Sporre and Adam Lundgren
Art Director: Linn Löfholm and Maja Karström
Art Director: Linn Löfholm and Maja Karström
