Spotify is bridging the gap between Gen Z and classic literature.
Gen Z is constantly craving culture from eras they haven’t experienced. In fact, 64% want to read more classic literature to fill this void. But as of today, Gen Z and classic literature don’t speak the same language.
That's why we created Phase into Classics, where books from other eras start off in a modern language and gradually return to its original form. A gateway for Gen Z to enter another era and quench their cultural thirst - by getting into the language of classics.
Copywriter: Ida Nordeng and Kalle Sporre
Art Director: Linn Löfholm and Maja Karström
Art Director: Linn Löfholm and Maja Karström
