How a simple technique can get people to finish their runs.
Studies show that 8 minutes into a run we tend to lose our motivation, which results in giving up and feeling worse than before. How can Nike give runners that extra push to keep going?
With the help of a genre difficult to detach from. By collaborating with popular authors, short thrillers are released exclusively in the Nike+ RunClub App. But there’s one catch - the only way to hear them is by running. If you stop, the story will too.
With the help of a genre difficult to detach from. By collaborating with popular authors, short thrillers are released exclusively in the Nike+ RunClub App. But there’s one catch - the only way to hear them is by running. If you stop, the story will too.
Copywriter: Ida Nordeng, Sara Kalin and Kalle Sporre
Art Director: Maja Karström
Art Director: Maja Karström
