A campaign reminding you on who actually designed your t-shirt - and who you should pay for it.
Animal prints are everywhere. And usually, the ones coming up with a design gets paid for it. But unlike other designers, the cow, snake and leopard have never earned a penny on their designs.
Therefore PETA collects the royalties that we never paid, to help animals that are suffering in the fashion industry.
Copywriter: Ida Nordeng
Art Director: Linn Löfholm, Maja Karström and Hanna Rönnås
Art Director: Linn Löfholm, Maja Karström and Hanna Rönnås
