Volvo takes the warning triangle to new heights to make sure all lives are safe on the road.
Despite a quarter of the traffic, half of the most severe accidents occur at night. Making the darkest hours the most dangerous. In the event of an accident, a physical warning triangle is to be placed on the ground. A warning difficult to perceive during the day, and even more so at night. Leading to more severe accidents than the original one.
Therefore Volvo reinvents the warning triangle, lifting it off the ground. The E-Light System is the first emergency system using streetlights to detect accidents and signal other drivers. Ensuring safer roads and safer nights - for the security of all lives.
Copywriter: Ida Nordeng and Jakob Hjulström
Art Director: Linn Löfholm and Amanda Gameel
Designer: Noa Carle
Art Director: Linn Löfholm and Amanda Gameel
Designer: Noa Carle
